Just like toddlers who
threaten to hold their breath until they get what they want, the cable operators
and broadcast station owners seem to be doing the same thing. Almost every week brings another example of
these legacy services trying to hold back the advance of technology and the
desires of their audiences. Also, almost
every week there are industry developments that bode ill for the status
quo. Until they see the error of their
ways it looks like we as consumers are in for frustration.
Case in point. You might remember I wrote extensively
earlier in the year about a new company called Aereo. The company provided local TV stations to
subscribers wishing to watch these stations on a computer, smartphone or
tablet. I was an early subscriber and it was great to
be able have that flexibility. I could take my iPad out on the deck and watch
my favorite program. The cable and broadcasting
community thought otherwise and eventually sought an opinion of the US Supreme
Court to put Aereo out of business. Aereo
lost the case, ceased operation, and just last week announced they would seek
Chapter 11 bankruptcy.
So now you and I are left
with Time Warner’s wimpy app that allows only some of the channels we pay for
each month to be viewed on an iPad, computer or smartphone. Of course, not all the cable channels are
available and none of the local broadcast stations. Viewing the latter requires me to use my TV
set. If I leave the confines of my house
the number of channels available on my iPad decreases even further. Right now the BBC and Aljazeera America are
about the best of those offerings. Standing on the sidelines and watching these
old media companies try to figure out how to hold on to their grip on TV
entertainment is both comical and frustrating.
Even companies that advise
broadcasters are struggling in this new environment. Nielsen, the leading TV
audience measurement service, continues to refine their survey process at a time
when measuring an audience for a single program episode is no longer just a
matter of counting people watching at one specific time. Time shifting, first with the help of VCRs
and more recently with slick new digital options and online streaming, has made
the audience reports suspect at best.
Even large sophisticated media savvy companies like P&G have
questioned Nielsen’s numbers.
We consumers are in for more
frustration as slowly but surely the keepers of all things TV, the cable
operators and broadcasters, move into the 21 century and abandon business
models developed in the 1950s when we had three or four TV channels.