Currently most all of these
ISPs capture copious information about which sites you visit and even what
information or product you are searching for.
This information is extremely valuable to companies who want to sell you
something and, as such, a source of significant revenue to the ISPs when they
sell this information to those companies.
It is no coincidence that an hour after you search for some item or
service on line that often you will see a slick advertisement on your Facebook
page for that very item.
Chairman Wheeler is proposing
that this practice of selling usage information should be better communicated
by the ISPs to the consumer and that the consumer must “opt in” to allow their
information to be shared.
When signing up for most any
service or app, before downloading or using it we are faced with “accepting”
the terms of an agreement written in legal and technical terms which would
befuddle even the most educated among us.
Since they are almost biblical in length, most of us just click the box
and go on our merry digital way. Buried
deep in your ISP agreement is your permission to allow the sale of your
information to third parties.
The proposed rules would
change this permission process requiring you to click a specific box allowing
the sale of your usage information rather than having this permission buried in
the agreement text.
ISP’s contend that the
revenue from the sale of this information helps keep their monthly fees
low. This may be the case and the rules
would allow for some flexibility in pricing if you allow your information to be
sold.
These new rules are still in
the development phase and would need to go through the process of public
comment before being considered by the entire commission. This normally takes several months. I will stay on top of it.